Crash

The original Crash de Cartier was created in 1967. It captures the unmistakable atmosphere of London in the Swinging Sixties and perfectly blends with the artistic culture that pulsed through Britain’s capital at the time. The Crash was not made in Paris, its home is in the heart of the UK. The original look and its resemblance to Salvador Dali’s surrealist drawing The Persistence of Memory, which is not entirely coincidental, catapulted it to the forefront as the enfant terrible of the watchmaking world.

Today, these watches play a more complementary element in the brand’s portfolio, but they will never be beyond the brand’s spectrum. Naturally, the brand’s signature building blocks - Roman numerals, beaded crowns with a sapphire cabochon and blue hands – will keep it a well-loved classic.

 

Something more…

According to company legend, the Crash was born out of a fatal car accident. Following this dreadful event, one of the VIP clients found a partially melted Baignoire Allongée watch in the wreckage. It is said that this later inspired Jean-Jacques Cartier (head of the London branch) to design a watch that would resemble this “carcass”.

 

Collection highlight

This classic watch, in a gold case, is equipped with a manually wound movement, the calibre 8971 MC. The watch is further endowed with a leather strap with a folding clasp; inexplicably, the strap seems to run under the case. Crash is an objet d’art and is most appreciated by those who are not afraid to wear their art near their sleeves.


 

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