Multifort
A Multifort watch suits any occasion, it is sophisticated and, at the same time, quite impossible to overlook. It is the perfect choice for anyone living in the city who wants a universal and reliable timepiece gracing their wrist. Some models immediately catch your attention with a dial sporting Geneva Stripes, others with dials in voguish colours (grey, black, blue).
The collection’s very first model in 1934 had an automatic winding mechanism as well as being anti-magnetic and water-resistant – the ultimate in technological advancement at the time. Nowadays, the brand’s undeniable Swiss watchmaking prowess is wedded with a beautiful design paying tribute to the majestic beauty of Harbour Bridge in Sydney. Adding to this pronounced and direct aesthetic is the robust case, which renders this an expressly male collection.
The collection’s very first model in 1934 had an automatic winding mechanism as well as being anti-magnetic and water-resistant – the ultimate in technological advancement at the time. Nowadays, the brand’s undeniable Swiss watchmaking prowess is wedded with a beautiful design paying tribute to the majestic beauty of Harbour Bridge in Sydney. Adding to this pronounced and direct aesthetic is the robust case, which renders this an expressly male collection.
Something more...
Thanks to the Multifort’s tremendous success, Mido could afford to hugely expand in 1934. The tough and reliable watches gained the Swiss brand access to numerous markets.The massive increase in production triggered by the model, not only set the company on the road to recovery from the Great Depression but also led to a steady growth in profits. To this day the Multifort represents one of the brand’s most desired ranges, primarily for its strongly masculine look and appealing price starting at CZK 20,000.
Collection highlight
This 2019 novelty, the Multifort Patrimony, a model featuring dials in striking colours has, as expected, fought its way up to be among the top bestsellers. Featuring a 40 mm steel case and a leather strap with a vintage aura, it suits and complements every male wrist.It is followed up by an all-black chronograph, this sports orange details and a 44 mm PVD-coated case.