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Santos de Cartier
Louis Cartier, the grandson of the founder and the head of Cartier’s Paris branch, designed and manufactured the first wristwatch in 1904. It was at the behest of his friend, the inventor and valiant aviator Alberto Santos-Dumont. This Brazilian aircraft designer, like Cartier and their contemporary Gustave Eiffel, was one of the true visionaries of his times. He longed for a watch on his wrist, one that he could use when piloting his flying machines.
He immediately saw the attraction of the watch Louis Cartier presented to him. It immediately became the centre of attraction in the higher echelons of society. Just as it has today, it had a square case with eight small screws and a distinctive blue sapphire crown. Over the last century this model has undergone a number of design modifications, however, its DNA remains as strong as ever. During the latest transformation, the design studio focused on comfort, correct proportions and ergonomics. The redesign of the case only enhanced its synergy with the strap. Its elegant lines show off its unmistakable dynamics to a tee.
He immediately saw the attraction of the watch Louis Cartier presented to him. It immediately became the centre of attraction in the higher echelons of society. Just as it has today, it had a square case with eight small screws and a distinctive blue sapphire crown. Over the last century this model has undergone a number of design modifications, however, its DNA remains as strong as ever. During the latest transformation, the design studio focused on comfort, correct proportions and ergonomics. The redesign of the case only enhanced its synergy with the strap. Its elegant lines show off its unmistakable dynamics to a tee.