ELEGANT ENVIRONMENT
The elegant boutique of stunning 160 m2 provides the feeling of harmony, discretion and intimacy related to Rolex, a brand that sets standards in the watchmaking industry for over a century.
EMERALD WATER WALL
The eye-catching emerald water wall emphasizes Rolex’s rich heritage: the wall’s wave motive references the iconic Oyster watch, the first waterproof pocket watch in the world. The intense green hue is referenced throughout the boutique in design details that co-create the look in the brand’s refreshed colour palette.
DESIGN ELEMENTS WITH PRAGUE MOTIVE
Unique design elements in the Rolex boutique reference its location, i.e. Prague, Czech Republic: there is a beige wall featuring a visualisation of Prague, the city of hundred spires, and a unique glass chandelier in the front part of the boutique, custom-made especially for the boutique by a renowned Czech glass manufacturer.